international trade research

* BMW engine shake - a crisis that has attracted global attention Since BMW launched a series of new models in 2018,international trade research the BMW brand, which has attracted much attention from car owners around the world because of the engine shake problem. In order to solve this problem, BMW has recalled hundreds of thousands of vehicles around the world for maintenance in an attempt to resolve the crisis. But the impact and consequences of the problem are still brewing in my heart. First of all, BMW engine jitter is not only a "small" problem, but also involves the credibility of the entire automobile industry. As BMW said in its statement, mechanical problems are inevitable. However, such a jitter problem affects the driving safety of car owners and directly hurts people's trust in the quality of BMW cars.The shaking of the vehicle during operation will not only affect the driving experience, but also directly threaten the life and property safety of the driver and passengers. Especially when driving on the highway, if the engine is 'out of control', it is more likely to cause bad traffic accidents, directly threatening the safety of everyone on the road. Considering the seriousness of this problem, BMW needs to further strengthen its quality control and maintenance system to avoid similar incidents again. Secondly, as an internationally renowned car brand, BMW should have the responsibility to provide better services to consumers. BMW's response to the shaking problem is worthy of recognition. BMW's global recalls, maintenance services, timely public statements, etc. are all measures taken by BMW to solve this problem. However, shouldn't this problem be predicted and solved before the production of automobiles?If regular quality inspection and maintenance work can avoid this situation, I believe that BMW will not be questioned and criticized so heavily in this crisis. While pursuing higher profit margins and cost savings, brands should also make more efforts under the premise of ensuring the safety of consumers. Finally, the BMW engine shaking incident also highlights the industry problems behind it. While pursuing high quality, the automobile industry is also exploring ways to reduce costs. Including the revival of the second-hand market, vehicle leasing platforms, car sharing and other new business models, the competition in the automobile industry is not limited to quality. With the continuous development of Internet technology, the automobile industry has placed more emphasis on service and intelligence. However, no matter what kind of business model the automobile industry adopts, ensuring consumer safety and providing high-quality services is always the direction that automobile enterprises should explore and practice.To sum up, the occurrence of BMW engine jitter is not only BMW's problem, but also involves the change of the overall image and values of the automobile industry. Under the premise of ensuring vehicle quality and service quality, enterprises must make targeted improvements to market demand and consumer feedback. The whole industry needs to implement stricter quality control, more intelligent maintenance services and more perfect solutions to make the automobile industry a more reliable, sustainable and humane industry. While creating social value, it also promotes the healthy development of the automobile industry.

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